The Pal’s x Alyssa Boston
This week’s episode features Alyssa Boston (@_alyssaboston) former Miss Universe Canada, a University of Windsor graduate, and an advocate for ending the stigma for mental illness and the cannabis industry. Alyssa’s lifelong dream was to compete at the Miss Universe pageant and in December 2019 her dream came true. Held in Atlanta, Georgia, Alyssa embraced every aspect of the pageant, enjoying each moment. Her pageant competitions started at the age of 17, representing Canada in the Dominican Republic, Mexico, Poland, Egypt and the United States. To Alyssa, pageants have been a portal to world travel, incredible friendships, and personal growth. As Miss Universe Canada, Alyssa made history by wearing the first-ever cannabis-inspired costume at the 2019 Miss Universe pageant. Supporting her country’s new legalization, Alyssa took the opportunity to depict the topic on an international stage. She is devoted to ending the stigma that surrounds the cannabis industry and strives to highlight the benefits of the plant. Despite the controversial risk, she chose to use her platform to raise attention to this industry. To appreciate the diversity of the plant, Alyssa decided to start her own Youtube cooking show using cannabis as the basis of her recipes. Alyssa hopes to continue her work and speak at future cannabis conferences and events, sharing her knowledge and support of the plant. Alyssa is currently employed as the marketing manager for Kingsville Brewery, a craft brewery based out of Kingsville, Ontario. This employment gives her the opportunity to express her creative side through digital marketing, advertising and social media.
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